Making use of Reviews in Marketing Campaigns
Reviews have become an integral part of online marketing tools.The current trend of customers is to verify the quality and efficiency of goods and services a firm offers before proceeding to buy the same. Potential buyers do the product verification by looking at what other consumers have to say about the product. Though there are many types of reviews, Google reviews are very popular. customers tend to believe what other customers have to say that what the business has to say about itself. This is because for them, what a fellow client says portrays a truer image of the company and its products and services than is displayed on a company’s website. What customers have to say about a company informs the actions of its potential customers. Making good use of reviews on a company’s website is, therefore, essential. Positive testimonials will boost the sales of a company.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. Responding to negative reviews in a professional manner helps in upholding a company’s image. It is important to acknowledge clients who give positive feedback.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. Customers’ feedback can be make a good eye catching summary that will keep a view on your website long enough to get all the details. Positive reviews from established and renowned companies improve a company’s image. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. For most applications, there are options that make it unnecessary to buy a plug-in. Google offers a plug in called Google places reviews. Google places reviews displays three reviews at ago. The configuration options allows for redesigning of the review panel.
Yelp is also a famous review site.The credibility of reviews from Yelp is beyond question because of its security features. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Facebook reviews can also be used in a website.
Beyond the three review tools covered by this article, there exist others. Reviews from the aforementioned sites are transferred to the company’s website by use of plug-ins and their review panels can be modified from the websites settings.