Reviews have become an integral part of online marketing tools.Presently, potential customers check the credibility of items and services before making purchases. This they do by viewing product reviews. Most people are familiar with Google reviews, though there are several other reviews. Clients regard highly the opinions of other clients concerning a business. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. What customers have to say about a company informs the actions of its potential customers. Business enterprises should take advantage of this knowledge to win more customers. Good ratings and reviews would sell the company well to potential customers.
Websites settings and configurations allows business to control what they want to be visible on the website. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. Responding to negative reviews in a professional manner helps in upholding a company’s image. It is good business practice to commend clients that give you good reviews.
Today, so many things are crying out for people’s attention that only what is considered most relevant is apportioned adequate time. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Also using reviews from big sites gives a company bargaining power when pitching for sales from potential buyers. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
One need not pay any amount when using Google reviews unless they choose to use Word press plug-ins to ease featuring Google reviews. Most applications have built in options that don’t require one to buy plug-ins. Google offers a plug in called Google places reviews. With this, one can feature 3 views concurrently. The review panel can be customized by changing some configurations and design options.
Yelp is another popular review platform for industries.Reviews from Yelp are credible since it has a filter that only allows reviews from customers. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Facebook reviews can also be used in a website.
Types of reviews are not limited to the three covered here. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.