Clothing & Fashion

The Beginner’s Guide to Logos

Follow These Tips to Create a DIY Logo Don’t get me wrong, I would strongly recommend that a business employs a graphic designer when it comes to creating stationery, advertising materials and powerful literature. The difference between professional and amateur design is enormous, and the results will also be telling. Turnover growth is much more likely for companies which boost their investment in style. That said, many budgets are tight, especially if you’re a start-up. With this in mind, I thought it might be beneficial to offer some simple tips on the best way best to generate the DIY design, drawing from a number of the key mistakes I see. 1) Do not rush headlong into your project! Do a little planning. What are you trying to inform people? What will your message be? What information has to be contained? What can be overlooked? Who would you send your data to? How will you distribute it? Each of these things affects what you will be designing. Oh, and don’t forget that all-important ‘call to action’. Tell people how they can reach you!.
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2) Keep it simple! Just because you’re generating an A5 Leaflet, does not mean that you have to use every bit of space. Your message will be dropped in the clutter and the total impression forgot. Describe your message using the white space to draw the attention of the reader to your unique selling points. Also, to create a well-crafted design, each element on the page should have alignment or connection with items in the design.
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3) Your logo is not important. Get it over! Ok. That is somewhat literal. Your logo is essential to new recognition, but the truth is that placing your logo on the peak of the web page is to your vanity than being helpful to potency and the message of the item. What is important is an attention-grabbing headline. Your logo will probably be just fine at a size that is reasonable, in the bottom of the page. 4) Don’t try to be cheap by downloading images from Google because have low pixels which make them low-quality images and it will end up ruining your reputation as a brand. There are plenty of low-cost, stock photography websites on the market. As frequently images taken off the net belong to somebody else, you’ll also avoid being in breach of copyright. 5) Applying every logo font below the sun doesn’t show your diversity! Choose no more than two complementary fonts for the entire layout (in addition to your logo) and adhere to them. If you use a lot of typefaces to make a DIY logo, it looks amateur and cluttered. Make use of versions that are daring if you need to draw attention to specific points or raise the font size.